“Yet as the film’s producer, Robert Rodriguez, explained the following day, Predators was created in a way that makes it almost guaranteed to turn a profit: every previous Predator film has made at least $57m (even the awful 2004 schlock-fest Alien vs Predator made $172m). An easily quantifiable market, of not-too-choosy fans who will watch any old rubbish attached to the Predator brand, clearly exists. So Fox gave him a budget of $43m, and told him to get cracking.” - Hollywood ate my childhood: Why film remakes are desecrating our most precious memories - Features, Films - The Independent
 - with the rise of the comic-book movie, are character-brands the new star system?

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