Idea for a film
An advertising Art Director discovers that her firm has a statistically average man that they test campaigns on. She sets out to prove that no one is truly 'average' and, in doing so, completely disrupts his life. But he begins to find her presence in his life energising, even as she starts to enjoy the stability his 'normality' gives her. Meanwhile, her interfering has so changed him that his choices of campaigns become more and more unusual. But they also prove increasingly popular. As he gets more bizarre, so does the culture, so that he remains strangely average, or perhaps, averagely strange.